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diane ludin | An expert in bridging the gap between technical innovation and strategic business services.

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The layouts on this page are from microsites. The microsites were Internet based for marketing campaigns from a retail food company, an individual artist based in Estonia and a college exhibition.

Laurel Hill Foods: Microsite

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These stills showcase the retail, marketing microsite for a new product the Laurel Hill Foods brand was releasing to select brick and mortar groceries such as Wholefoods in the US. The prototype look and feel was assembled with flat graphic file layouts. My work went into producing the pages and advising on navigation and the interaction design of the menus and the landing page. Single bag items would shift slightly to the right and indicate whichever bag/flavor was chosen. The website prototype was built in HTML/CSS and JQuery along with a PHP/MySQL backend.

 

Marika Blossfeldt: Book Announcement Pages, Microsite

This sample is part of a microsite book campaign in the country of Estonia. It was part of the of a release of a Vegan Cookbook. The author is pictured here in a field of flowers and the language in the pages is Estonian. I designed the pages to take the branding from the design of the print cookbook. I used the colors, shading, and text that was established in the cookbook cover as well as the images and layout of type.

 

School of Visual Arts: Event Microsite

These stills are from the New York Digital Salon 11th Annual Event. An exhibition project of the School of Visual Arts Computer Art Department. It was for a series exhibition titled Abstract Visual Music. I designed the look and feel in addition to the navigation, interaction and media content. I was also the technical producer of the site. It remains a sample of good design for a small scale, fine arts in electronic media context. The website was authored in HTML/CSS.

 

My site redesign 1-13-2025

I am in the process of redesigning my site. You can view some of my corporate work through these pages.

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